Mulberry x Cara Delevingne,
#seeyousunday campaign

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"Be the first to know" #SeeYouSunday building anticipation for the Cara Delevingne collaboration

Digital Art Direction - Shell Snow

Releasing an intriguing 24-second film ahead of the Mulberry show at London Fashion Week, showing model Cara Delevingne.The black and white film deliberately gives very little away, showing clips of model Cara interspersed with teasing shots of a busy train station, a clock face and the famous Mulberry-branded tags being sewn on to bags, finishing with Delevingne placing a finger to her lips and saying "See you Sunday".The film was released on Instagram, Facebook, Twitter and Google+ with the hashtag #SeeYouSunday, with the only information about what the brand is planning being that it will happen at 1.30 on Sunday 16th February.

 

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Site content added to as the weeks grew nearer to product release

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